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Acura is the luxury vehicle division of Japanese automaker Honda Motor Company.[1] The Acura brand has been available in the US, Canada, and Hong Kong since March 1986 marketing luxury and performance vehicles and near-performance vehicles division.
The brand was introduced to Mexico in 2004 and to China in 2006. However, Honda's plan to introduce Acura to the Japanese market have been repeatedly delayed due to economic reasons: the planned 2008 launch was delayed for 'about two years or so'[2] and then in a December 17, 2008 announcement[3] from Takeo Fukui, CEO of Honda, the original plan was withheld as a result of the 2008 financial crisis around the world and economic recession that resulted.

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Following a decade of research, Honda opened 60 new dealerships in North America by 1986, to support its Acura automobile division. Acura was the first Japanese luxury brand to be introduced,[1] and its initial offering consisted of two models: the executive class Legend, a V6-powered sedan, and the compact class Integra, available as a five-door and three-door hatchback. The Legend was the result of Project XX, a joint venture Honda entered into with the Austin Rover Group of Great Britain and was mechanically related to the Rover 800 series, and the Integra was an improvement of the Honda Quint hatchback.
The success of these models, particularly the Legend, led to competing Japanese luxury brand ventures (Toyota's Lexus that began development in 1983 as the F1 project, and Nissan's Infiniti who began development in 1985 by revising their Japan-only flagship Nissan President; in the late 1990s Mazda planned but never launched its own Amati luxury division). The goal of the Legend was to compete with rivals Toyota Crown and the Nissan Cedric and Gloria, but due to its 1986 introduction worldwide, Toyota, Nissan and other companies like Lincoln took notice of the markets reaction to the Legend and later the Vigor and offered vehicles that addressed the executive size car. Toyota introduced the Lexus ES, Nissan introduced the Infiniti J30 and Lincoln utilized the Taurus platform and named their new sedan the Continental.
In 1987, Acura's first full year of sales, they sold 109,000 cars with the flagship Legend sedan accounting for 55,000 sales and the rest were of the smaller Integra. By 1990, Acura was selling 138,000 vehicles, including 54,000 Legends, compared to Mercedes-Benz's 78,000 cars and 64000 for BMW and Lexus.

Almost since its inception, Acura has been involved in American motorsports, specifically in Sports Car Club of America (SCCA) and IMSA GT Championship series. Starting in 1991, Acura reached an agreement with the Comptech Racing to use the V6 motor of the all-new Acura NSX in Comptech's Camel Lights Spice prototype. Acura would go on to take the Lights championship in its initial year, including a class win at the 24 Hours of Daytona. Acura and Comptech would take the Lights championships again in 1992 and 1993, as well as another Daytona class win in 1992 and a class win at the 12 Hours of Sebring for 1993.

At the Detroit Auto Show in 2006, Acura announced their plans to enter the American Le Mans Series with multiple teams of Le Mans prototypes in the LMP2 class starting in 2007 season. The cars would be purchased chassis from existing manufacturers, but use American-built Acura V8s (a first for Acura and Honda). Acura also announced their initiative to take the cars to the 24 Hours of Le Mans in 2008 and eventually move to the superior LMP1 class with cars built by Acura themselves in 2009. Later in 2006, Acura announced that the three factory teams would be Andretti Green Racing, Fernández Racing, and Highcroft Racing, and that the chassis would be built by Lola Cars of the UK and Courage Compétition of France.
The three Acura-powered prototypes debuted at the 2007 12 Hours of Sebring, opening round of the ALMS season, and were successful in their debut. Andretti Green's Acura took second place overall and first in the LMP2 class, while Fernández Racing took third overall, and Highcroft sixth, beating a series of established Porsche teams in their class. At the same time, Acura began development of their own chassis by heavily modifying their purchased Courage chassis. The cars now have been so radically changed from their original orientation that they are now named Acura ARX-01a. Acura will introduce evolved B-spec cars in the 2008 season, with Gil de Ferran launching a fourth Acura team in the ALMS.

Acura re-introduced the TL Type-S for the 2007 model year. 2009 marked the all new TL and TSX models as well as an extensively mid year model update for the RL; all three made their debuts in the 2008 calendar year. Acura planned on redesigning the RL by 2011 as well as announced the creation of a brand new luxury crossover vehicle called the ZDX, previewed by the concept of the same name.
The ZDX was the first Acura designed in Acura's design studio located at Torrance in Southern California. The ZDX was designed by Michelle Christensen and based on the Acura MDX using that vehicles 3.7 litre V6 engine (300 bhp) and SH-AWD system. A common misconception is that it is based on the Honda Crosstour which was based on the Honda Accord rather than the bigger and more complex underpinnings of the MDX. It is also the first Acura to be completely built in North America. The production model of the ZDX made its debut in the Orange County Auto Show in Southern California on October 15, 2009. The concept behind the ZDX is that it is a "four door coupe," and the design emphasis of the body of the car is like a "pulled back slingshot." Another prominent design aspect of the ZDX is the wide rear shoulders above the rear wheels. The ZDX went on sale in December 2009.
Acura initially had plans for the third generation of RL to be a rear wheel drive V8 sedan for its flagship, but shelved the plans in the wake of the 2008 economic downturn.

In 2005, a new RL was introduced with a 300 hp (220 kW) V6, improved styling, and Super Handling All-Wheel Drive (SH-AWD), a system capable of sending almost all of the RL's power to just one wheel in a turn. The second-generation RL appeared on Car and Driver's Ten Best list for 2005, and also garnered an CNET.com "Editor's Choice" Award for Top Tech Car. While critically acclaimed, sales have not met expectations, as the price of the RL is perceived to be out of its bracket. As the new RL offered more features and performance than the base version of its luxury competition's (i.e., the base six-cylinder. BMW 5 Series),[11] Honda Japan suggested that it could charge more, though Honda Canada disagreed. The RL's initial MRSP was $69,500 CAD, more than the six-cylinder BMW 525i and close to that of the V8-powered BMW 545i. At the RL's price point, most consumers expected a V8, furthermore they did not perceive Acura as being on par with its German rivals and expected more value from the Japanese marque. The damage from Honda Japan's alleged hubris was done, even though Honda Canada has since reduced the RL's price